Never compromise, never conform
Burton played by his own rules in every way. Even as cheap overseas fans flooded the market, he refused to engage in a price war. The challenge of making something as inexpensively as possible held no interest for him. He eschewed the status quo and followed his passions instead. He built floats for the Rose Bowl parade. He took employees on a spontaneous jet trip to visit an account in Seattle. And he once rode an elephant into a meeting. But it was the trains that really set the marketplace abuzz. Fulfilling a childhood dream, Burton bought two 1940s-era railcars and renovated them to exquisite detail, complete with custom lighting, beveled glass, rosewood paneling and more. Then he toured the country and parts of Canada, stopping at major cities along the way and inviting important customers aboard. Not your typical way to promote a company. But Burton was anything but typical.
A passion for singularity that set a tone
Burton A. Burton was a larger-than-life personality—and we’ve moved far beyond his affinity for all things vintage—but his creativity and dedication set a tone that continues to drive our brand. We’ve evolved over the decades and continue to do so, but always we remain committed to originality and the unconventional approach. It’s why, in 1995, we moved from California to Memphis, Tennessee, to work alongside our sister brand, Hunter, and take advantage of full onsite R&D capabilities—a rarity among U.S. ceiling fan companies today. It’s why we continue to stand alone in our approach to timeless design, engineering and manufacturing. And it’s why you can always count on Casablanca to enrich your environment with ceiling fans that are as reliable as they are distinctive.