Casablanca Fan Company Unveils Largest Product Launch in a Decade
January 07, 2014
Ceiling Fan Manufacturer Introduces Eight New Fan Families and 38 New SKUs at Dallas Market Show
MEMPHIS, Tenn. -- Casablanca Fan Company, part of the Hunter Fan Company, the Memphis-based inventor of the original ceiling fan in 1886, will showcase eight new artfully-designed fan families at the 2014 Dallas Market Center Show, January 15–19. The new fan families will include more than 20 associated SKUs. In addition, the company will re-launch three existing fan families and add another 18 SKUs to its robust portfolio of designer ceiling fans. This new product showcase will be Casablanca's largest introduction of new products in more than a decade.
"Casablanca's rich heritage and commitment to quality, impeccable design and industry-leading innovation inspired us to launch our largest portfolio of new products in more than a decade," said John Alexander, CEO of the Hunter Fan Company. "The new Casablanca portfolio is designed to meet consumer preferences and provide a robust array of beautifully designed products that accent and enhance room of all types and dimensions."
The newly introduced 2014 products were created and tested in Casablanca's state-of-the-art design and innovation laboratories, and showcase Casablanca's innovation leadership. Now, Casablanca is leading the industry with more than 50 percent of the product line ENERGY STAR rated. For example, the Stealth product family is being reintroduced with two new finishes and five new versions that achieve the ENERGY STAR rating and incorporate LED technology. Originally introduced in 1991, the product family has sustained consumer demand far beyond the typical fan lifecycle of five years. Its forward-thinking contemporary design showcases the simple elegant and modern consumer taste preferences.
"We're thrilled to introduce products that incorporate leading-edge LED technology and achieve ENERGY STAR rating, the highest energy efficiency rating available," said Alexander. "Casablanca is the industry leader in residential LED technology, helping consumers save energy and money while achieving a comfortable home environment."
In addition to LED technology, Casablanca has streamlined its controls, reducing from multiple varieties to one control system with two options – handheld and wall mount. The state-of-the-art controls work across product lines to ease the ordering and customization process. The control technology is part of Casablanca's focus on delivering products customized to consumers' preferences, design style and décor theme. Custom Casablanca, a suite of interchangeable fan components introduced in June 2013, enables consumers to create the fan of their dreams to their unique specifications.
Casablanca's rich legacy is supported by the company's industry-leading warranty on the LED driver. With a 10-year warranty, consumers can feel confident in purchasing Casablanca's ceiling fans with integrated LED technology.
Casablanca's residential LED applications are also incorporated into the ENERGY STAR rated Riello and Zudio product lines. Beyond the energy efficiency ratings, Casablanca's products incorporate Dust Armor technology, a unique blade coating which helps to repel dust build-up through a breakthrough nanotechnology.
The forward-thinking innovations are matched by Casablanca's inventive and one-of-a-kind creations, such as the Heathridge fan family. Heathridge was uniquely inspired by lead designer Christophe Badarello's passion for furniture design and the aged wood trend seen in many current interior designs. In order to create a fan bowl that is cost-effective yet replicates a distressed and exposed grain, he implanted new resin molding technology that helps consumers achieve the trendy design with a quality product.
For more information about these new products from Casablanca, please visit: www.CasablancaFanCo.com/new.
Follow Casablanca and Hunter Fans throughout the January Market Show via Twitter: @CasablancaFanCo and @HunterFanCo.
ABOUT CASABLANCA FAN COMPANY
Founded in 1974 and headquartered in Memphis, Tennessee, the Casablanca Fan Company is dedicated to creating the world's finest ceiling fans. Created from the highest quality materials, each Casablanca fan is designed to be a classic fixture in the home, providing beauty, elegance, and superior performance day in and day out, year after year. All Casablanca fans come with an exclusive comprehensive 120 day in home warranty. For more information, visit www.CasablancaFanCo.com, or call 901-743-1360.