“A Casablanca is a piece of art conceived by true artisans. You won’t notice any bolts, fasteners or the way a Casablanca is assembled—you’ll just feel the incredible quality in the sum of its parts.”
There’s craftsmanship. And then there’s Casablanca craftsmanship. It’s an approach, a discipline, a devotion to the process and a quest for authenticity. It’s turning and turning a shapeless chunk of wood on a lathe until the piece transforms, then taking a wire brush to it to make the indentations even deeper—because you’re not satisfied until it’s just so.
It’s about knowing your medium so well that you can innovate with confidence—like finding ways to age a material when you don’t have a century to wait for the elements to do it for you. (Craftsmanship requires patience, but there are limits.) It’s about doing things the hard way because any other way is unacceptable. Ultimately, craftsmanship is about the choices you make in bringing an idea to life.
Artistic vision isn’t enough.
How you execute that vision is everything.
Inspiration for a Casablanca fan can start with the housing, the blade or some other aspect entirely. But artistic vision isn’t enough. It’s the execution of the vision that makes all the difference. Take, for example, the time we came across a piece of barn wood during a walk in the country. We fell in love with the distressed quality of the wood grain—and it sparked an idea for a fan blade. A design team less dedicated to the craft could easily take a picture of the wood, then use a computer to generate a similar-looking grain pattern. It would save time and energy, certainly.
But that’s not how we work. Instead, we dragged the wood all the way back to the studio and made a resin cast of it. Because we didn’t want something that looked similar to that wood grain—we wanted to recreate that exact grain. And when you’re producing unique pieces on a small scale, a process that might seem impractical often becomes indispensable.
Dirty hands. Noble materials.
We work with the noblest of materials—from teak wood to copper—and strive to honor their essential nature. You’ll see stunning photographs and precise renderings along the walls of our design studio, but we get plenty messy, too—sketching, cutting, carving and burnishing by hand. We sculpt blade-iron motifs in clay rather than designing on a screen. We balance blades by weighing each one by the gram. When we want to develop a new color, we just walk over to the R&D test lab and use the paint booth ourselves. And while we’re there, we’ll have a real conversation with the engineers about practicalities…and possibilities.
At Casablanca, craftsmanship comes down to this: our imperative to see and touch the results of our work—in three-dimensional form—and our ability to go over the intricacies of design with a discerning eye. That’s why Casablanca is the only ceiling fan company we know of that builds out full prototypes for in-house testing. We want to make sure each and every fan is perfect, to exacting detail, before going to production. The result? Simply put, we remain unrivaled.