Innovation

A Casablanca is always ahead of the curve.

“We’re in a constant state of discovery, whether we’re exploring colors, textures, materials, or something else entirely. Ultimately, however, it’s about distilling our ideas into a form that speaks to you on a personal level. ”


When design is personal—when you’re driven to create something unique—you’re not afraid to take risks. Here at Casablanca, we don’t blindly follow the latest trends. We set them. That’s why our ceiling fans resonate with people who aren’t necessarily content to follow the pack when it comes to home décor.

We live for trying new things, and we embrace what’s next without hesitation. The members of our design team come from varied backgrounds and life experiences, from Paris fashion houses to leading product design companies—and we continue to draw our inspiration from the world around us. We travel, we pore over magazines and other publications, we know our history and we look for what’s on the horizon across a range of industries—furniture, fashion, retail, automotive and more. We’re in a constant state of discovery, whether we’re exploring colors, textures, materials, or something else entirely. Ultimately, however, it’s about distilling our ideas into a form that speaks to you on a personal level.

Where design and technology make “wow.”

Innovation can’t just be about design. A fan that’s perfectly quiet, perfectly reliable and perfectly in step with your lifestyle requires superior engineering, too. Casablanca is one of the few ceiling fan companies with an in-house Research & Development department—which means we work collaboratively with Casablanca engineers and technicians to bring ideas to life in the test lab. Here, we’re dedicated to innovating the latest technologies and improving upon existing ones, from air movement to motor performance to lighting intensity. The result? Surpassing industry standards in every way—and going for the “wow” every time.

A commitment to customization

One of our latest innovations is a customization tool that lets you to design your own Casablanca fan effortlessly. It’s a completely streamlined process that allows for thousands of options—from fan blades and finishes to motor housings and accessories —but you can do it all online and in just a few simple steps.