Brand REPUTATION
 It is certainly intangible. But it is important, nevertheless.
Just as the manufacturer's reputation is important when you buy a car, a television set, or a computer, it is also important when you purchase a ceiling fan. Buy a brand you know, a brand you trust, and a brand that offers excellent warranties backed by a network of service centers. Buy from a company you are confident will be around to serve you if ever you have the need.
Price
The prices of ceiling fans can vary, so how do you choose? Consider this: A quality ceiling fan is like a piece of fine furniture. It is a lifetime addition to your home's beauty and value. Cheap ceiling fans will wobble, click, and hum over time. They will not move air in your home efficiently or effectively. And they are likely to fail within a few years, meaning you will have to replace them.
When you look at it that way, buying a "bargain" ceiling fan is not much of a bargain. |
